Unveil the true volume potential of your hair with Authentic Beauty Concept Amplify Cleanser. This paraben- and sulfate-free hair cleanser gently removes impurities, leaving your hair effortlessly manageable with a fuller feel. The formula with Matcha Extract provides a light hair feel whilst maintaining the hair's natural shine. Elevate your hair care with Authentic Beauty Concept for revitalized, voluminous hair with a pleasant citrus scent.
Lather into wet hair. Rinse thoroughly.
Step 1: Wet Hair
Begin by wetting your hair
Step 2: Apply Cleanser
Use a small amount of Amplify Cleanser, applying evenly from roots to tips.
Step 3: Massage
Indulge yourself with a scalp massage, letting the luxurious lather invigorate your senses.
Step 4: Rinse
Thoroughly rinse your hair with water.
Step 5: (Recommended): Conditioner
For ideal results, boost nourishment and volume with Amplify Foam Conditioner. Apply, wait, and rinse.
Step 6: Towel-Dry
Gently blot dry hair with a towel.
Step 7: Style
Style your revitalized hair as desired, embracing newly found volume.
Clean Formulas
We believe what you leave out is as important as what you put in. Our products are vegan, registered by the Vegan Society™, as well as free from sulfates*, parabens, mineral oils and silicones. Products with integrity. Pure, natural, simple, pleasant, carefully selected.
* sulfate surfactants
It’s what you don’t see that makes the difference. It’s about enhancing the natural beauty that is already there. Effortless in every way, perfectly (im)perfect loose textures.
The mind-set behind the Authentic Beauty Movement is ‘be yourself’. It’s about being real and open. Honesty is attractive. Our individuality and character are what gives us beauty.
Look within to reconnect with yourself. We create an environment – a memento – that blocks out the noise of the busy world around. When you’re present in the now that’s when you rebalance your mind and soul bringing out your inner beauty to truly express yourself.
Green Tea & Lime
An incredible fresh and natural luxury feeling thanks to the sparkling opening of green lime, mandarin and green tea leaves, sweetened by a premium cloud of iris and delicate freesia petal scent warmed up into an unforgettable soft and sensual woody powdery scent.
Aqua (Water, Eau) · Sodium C14-16 Olefin Sulfonate · Cocamidopropyl Betaine · Sodium Methyl Cocoyl Taurate · PEG-120 Methyl Glucose Dioleate · Sodium Chloride · Oryza Sativa (Rice) Extract · Camellia Sinensis Leaf Extract · Citrus Aurantifolia (Lime) Fruit Extract · Panthenol · Sodium Benzoate · Citric Acid · PEG-7 Glyceryl Cocoate · Parfum (Fragrance) · Glycerin · Coconut Acid · Limonene · Guar Hydroxypropyltrimonium Chloride · Linalool · Propylene Glycol
Matcha Extract & Caffein form an energizing complex in the formula, helping to boost volume.