JOIN THE REFILLUTION
If you never leave the house without your favourite reusable coffee cup and tote bag, congratulations – you’re already part of the refillution! We believe that while recycling is great, reusing and refilling is even better. Recycling begins at the end; with the ‘getting rid’ part of a product’s life cycle. Refilling closes the loop, contributing to a circular economy and allowing us to play our part in the eradication of single-use plastics. That’s why we launched refill bars in selected salons across the globe; because sustainability is at the heart of what we do and we know it’s important to you, too.
Authenticity, honesty, and transparency are also part of core DNA, and we are committed to continuously working on our packaging, ingredients, and initiatives to reflect the ongoing opportunity to be, and do, better. As sustainability keeps evolving, so is our brand. We constantly challenge ourselves to find new ways to improve and that’s why we are excited to announce that we have extended our sustainability commitment, to make refilling an everyday option, for everyone.
* (vs buying six standard shampoo and conditioner bottles)
** International Sustainability and Carbon Certification (a certification standard for all kinds of bio-based feedstocks and renewables)