SUSTAINABILITY
The mindset behind our authentic beauty movement is ‘be yourself’. It’s about being real and open, celebrating the individuality and character that make us all uniquely beautiful. We want everyone to be able to enhance their authentic beauty without barriers. That’s why we’re on a mission to make our products more accessible, starting with our new, more inclusive packaging design.
Inclusive design is all about designing and creating products that are usable for as many people as possible. It involves consideration of diverse needs and the possible features or adaptions required to enable more individuals to successfully use and enjoy products.
With more than 285 million people worldwide experiencing visual impairment—a number expected to triple by 2050—we want to help break down barriers, making our products more accessible for these individuals. That’s why we’re rolling out Braille labelling and NaviLens scannable codes to our packaging, making it easier for our visually impaired community members to navigate our products. Not all blind individuals read Braille, making a combination of tactile and digital solutions key to accessibility.
We developed these solutions in collaboration with BSVH and Blista, two leading organisations supporting the blind and visually impaired. We also worked closely with visually impaired colleagues, including direct interviews, to ensure our NaviLens landing page provides the best possible user experience.
Braille is a way to read and write through touch rather than sight. This tactile writing system uses a system of raised dots that represent letters and numbers and is commonly read using the fingers. We’re adding Braille product names to our packaging, making it easier to identify and select our products.
NaviLens is an assistive technology that uses scannable codes that redirect users to smartphone-based audio and visual guidance via the NaviLens app. We’re adding NaviLens codes to our packaging, linking them to dedicated landing pages with more detailed product information.We developed these solutions in collaboration with BSVH and Blista, two leading organisations supporting the blind and visually impaired. We also worked closely with visually impaired colleagues, including direct interviews, to ensure our NaviLens landing page provides the best possible user experience.
Visual impairment is not just close to our hearts, but is also a cause our Global Creative Advocate, Anna Cofone, is passionate about. Inspired by her experience of growing up with a blind father, Anna launched the Hair & Care initiative in 2019. Hair & Care’s mission is to create a world where blind and low vision women are represented, celebrated and empowered in beauty, fashion and culture. Learn more
By listening, learning, and co-creating with our community, we ensure that our innovations are not only inclusive but truly impactful, empowering all individuals to experience premium haircare without barriers. Explore our new packaging today—Braille and NaviLens feature on our recently upgraded Replenish range, plus our reformulated Glow Mask and Hydrate Mask.