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We believe in Authentic Beauty

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.

Replenish Your Hair

With improved repair performance and new nutrient-rich formulas.
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"I’ve been using the Glow line and I absolutely love it. Your hair is just shining like a diamond."

Explore cosmic styles

From effortless blow-dries to sleek wet-looks.
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We believe in pure ingredients and vegan formulas

To enhance your natural beauty we choose pure ingredients from carefully selected origins. Our products are free from silicones, sulfates surfactants, parabens, mineral oil and artifical colorant, instead utilizing powerful vegan ingredients. Carefully selected and combined, what we leave out is just as important as what we put in.

  • Introducing our Signature Oil Collection

    Beautify both hair and body with our new Signature Oil Collection, featuring two new high-performing, free-from oils for glossy hair with glass-like shine and soft, nourished skin.  
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    MINDFUL EXPERIENCE 

  • Collecting Moments with Camille Razat

    Pack your bags and travel to the sun-soaked shores of Mallorca with Camille Razat to pause and reflect on what authentic beauty truly means while exploring this beautiful island — the perfect retreat from the hustle and bustle of everyday life. 
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    AUTHENTIC JOURNAL 

  • Making Haircare More Inclusive

    We're on a mission to be more inclusive. Discover how we’re improving the accessibility of Authentic Beauty Concept products for our visually impaired community members with the inclusion of Braille and NaviLens on our packaging.  
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    MAKING HAIRCARE MORE INCLUSIVE 

  • Which Hair Mask is Right for You?

    Using the right mask can transform your hair, elevating your haircare routine into an indulgent selfcare ritual. Learn how to choose the best Authentic Beauty Concept hair mask for you and discover answers to your most-asked hair mask questions.  
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    AUTHENTIC JOURNAL 
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Join the #AuthenticBeautyMovement

Authentic Beauty Concept was inspired by artisans and hairdressers who share the same values. Become a part of our movement! #AuthenticBeautyMovement 
#Authentic­Beauty­Movement
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