Skip to Content

We believe in Authentic Beauty

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.

Replenish Your Hair

With improved repair performance and new nutrient-rich formulas.
LEARN MORE

"I’ve been using the Glow line and I absolutely love it. Your hair is just shining like a diamond."

Explore cosmic styles

From effortless blow-dries to sleek wet-looks.
LEARN MORE

We believe in pure ingredients and vegan formulas

To enhance your natural beauty we choose pure ingredients from carefully selected origins. Our products are free from silicones, sulfates surfactants, parabens, mineral oil and artifical colorant, instead utilizing powerful vegan ingredients. Carefully selected and combined, what we leave out is just as important as what we put in.

  • Meet Our New & Improved Replenish Range

    Discover a new way to intensively repair your hair with our improved Replenish range, designed to deeply nourish and restore dry, damaged hair without weighing it down.  
    LEARN MORE

    MINDFUL EXPERIENCE 

  • Meet Our New Global Brand Testimonial Suki Waterhouse

    We're honoured to announce an exclusive collaboration with style icon and actress, Suki Waterhouse. Suki’s refreshing blend of authenticity and sophistication seamlessly aligns with the core values of Authentic Beauty Concept. 
    LEARN MORE

    COMMUNITY 

  • Make Your Hair Glow

    Discover our Glow Spray Serum, the latest addition to our Glow range, developed to care, protect, preserve and enhance the radiance of coloured hair. 
    LEARN MORE

    MINDFUL EXPERIENCE 

  • Discover Ukysah Hairpins

    We believe in the power of beauty to bring about positive change in the world. This is why we have empowered Hester Wernert-Rijn to design the Ukysah hairpins to support a more sustainable way of living and to encourage a more mindful and balanced approach to haircare & styling. 
    LEARN MORE

    COMMUNITY 
SHOW MORE ARTICLES

Join the #AuthenticBeautyMovement

Authentic Beauty Concept was inspired by artisans and hairdressers who share the same values. Become a part of our movement! #AuthenticBeautyMovement 
#Authentic­Beauty­Movement
Find your Authentic Beauty Concept Salon
Imprint
Terms of use
Data Protection Statement
Note for US residents
Data protection statement (Facebook)
Data protection statement (Social Media)
Cookies

Choose a country:

Follow us on
Recent searches