WE BELIEVE IN AUTHENTIC BEAUTY

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.

#AUTHENTICBEAUTYMOVEMENT
WE BELIEVE IN AUTHENTIC BEAUTY

THE NEW PATH TO AUTHENTIC HAIR

  • PURE FORMULAS

    All our products are formulated with the purest essence of their key ingredients. Find out how and why they were selected. 

    COMMUNITY 

  • CELEBRATE NATURAL HAIR TEXTURE & MOVEMENT

    Our co-created texture styling trio is now complete with the newest editions Nude Powder Spray for instant lived-in volume and grip & Airy Texture Spray to create textured hair with laid-back, pliable volume.  

    PRODUCTS 

  • BEING PERFECTLY IMPERFECT

    Being authentic means embracing imperfections, says Hester Wernert-Rijn. The dutch hairdresser on how authentic beauty evolved in recent years. 

    COMMUNITY 

  • TIPS FROM AROUND THE WORLD

    In search of authentic hair and beauty looks from all over the world. Find out what makes a woman beautiful in different countries. 

    COMMUNITY 

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