WE BELIEVE IN AUTHENTIC BEAUTY

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.

#AUTHENTICBEAUTYMOVEMENT
WE BELIEVE IN AUTHENTIC BEAUTY

THE NEW PATH TO AUTHENTIC HAIR

  • MINIMALISM FOR A CALM AND SIMPLE LIFE

    We live in an over-stimulated, over-complicated, cluttered world. It’s no surprise, then, that Mari Kondo’s best-selling book, The Life-Changing Magic of Tidying, sent ripples worldwide and started a movement that just keeps gaining momentum.  

    COMMUNITY 

  • DISCOVER OUR NEW SCALP RITUAL

    If you want a fresh start for the new year, our new Bare Cleanser is the perfect step. Formulated with Spirulina, this gentle unscented cleanser helps to moisturise stressed hair and sensitive scalps, while protecting its natural barrier. Allergy-friendly and suitable for all hair and scalp types, the caring formula is also ECARF certified (European Centre for Allergy Research Foundation). Supporting your good resolutions and our ongoing belief in making time for mindful self-care, our new Detoxifying Scalp Mud and Balancing Potion work in unison to gently detoxify the hair and unclog the scalp, bringing it back to a balanced state. 

    PRODUCTS 

  • EXPERT TALK: SESSION-STYLIST ADAM GARLAND

    The British session stylist brings mindfulness, daily meditation and pure beauty to the high-fashion world. His work reflects his personal attitude and brings the Authentic Beauty Concept memento to life. 

    COMMUNITY 

  • BE PART OF THE REFILLUTION

    If you never leave the house without your favourite reusable coffee cup and tote bag, congratulations – you’re already part of the refillution! 

    PRODUCTS 

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