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We believe in pure ingredients and vegan formulas

To enhance your natural beauty we choose pure ingredients from carefully selected origins. Our products are free from silicones, sulfates surfactants, parabens, mineral oil and artifical colorant, instead utilizing powerful vegan ingredients. Carefully selected and combined, what we leave out is just as important as what we put in.

  • Being Perfectly Imperfect

    Being authentic means embracing imperfections, says Hester Wernert-Rijn. The dutch hairdresser on how authentic beauty evolved in recent years. 

    COMMUNITY 

  • Tips from around the World

    In search of authentic hair and beauty looks from all over the world. Find out what makes a woman beautiful in different countries. 

    COMMUNITY 

  • MINIMALISM FOR A CALM AND SIMPLE LIFE

    We live in an over-stimulated, over-complicated, cluttered world. It’s no surprise, then, that Mari Kondo’s best-selling book, The Life-Changing Magic of Tidying, sent ripples worldwide and started a movement that just keeps gaining momentum.  

    COMMUNITY 

  • Discover our new scalp ritual

    If you want a fresh start for the new year, our new Bare Cleanser is the perfect step. Formulated with Spirulina, this gentle unscented cleanser helps to moisturise stressed hair and sensitive scalps, while protecting its natural barrier. Allergy-friendly and suitable for all hair and scalp types, the caring formula is also ECARF certified (European Centre for Allergy Research Foundation). Supporting your good resolutions and our ongoing belief in making time for mindful self-care, our new Detoxifying Scalp Mud and Balancing Potion work in unison to gently detoxify the hair and unclog the scalp, bringing it back to a balanced state. 

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Join the #AuthenticBeautyMovement

Authentic Beauty Concept was inspired by artisans and hairdressers who share the same values. Become a part of our movement! #AuthenticBeautyMovement 

#Authentic­Beauty­Movement