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We believe in Authentic Beauty

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.

Replenish Your Hair

With improved repair performance and new nutrient-rich formulas.
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"I’ve been using the Glow line and I absolutely love it. Your hair is just shining like a diamond."

Explore cosmic styles

From effortless blow-dries to sleek wet-looks.
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We believe in pure ingredients and vegan formulas

To enhance your natural beauty we choose pure ingredients from carefully selected origins. Our products are free from silicones, sulfates surfactants, parabens, mineral oil and artifical colorant, instead utilizing powerful vegan ingredients. Carefully selected and combined, what we leave out is just as important as what we put in.

  • Be part of the refillution

    If you never leave the house without your favourite reusable coffee cup and tote bag, congratulations – you’re already part of the refillution! 
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    PRODUCTS 

  • Salon Finder

    Find the closest Authentic Beauty Concept Salon near you. 
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    PRODUCTS 

  • Enhance Authentic Beauty in any Moment

    For authentic beauty in any moment our new multitasking Enhancing Water and Hand & Hair Light Cream have been carefully-crafted to further enhance our authentic beauty world. Mist the Enhancing Water over the hair or face whenever you need a refresh – or to dampen down the hair for a quick restyle with added shine. Whether it's run through the lengths of your hair, or massaged into the skin for a wonderfully calming hand massage, our Hand & Hair Light Cream provides hairdresser-proven beautiful touchable results. 
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    PRODUCTS 

Join the #AuthenticBeautyMovement

Authentic Beauty Concept was inspired by artisans and hairdressers who share the same values. Become a part of our movement! #AuthenticBeautyMovement 
#Authentic­Beauty­Movement
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