Unlock the true potential of volume with Authentic Beauty Concept Amplify Foam Conditioner - a lightweight, paraben- and silicone-free formula that boosts body and volume for thicker, manageable hair with authentic shine. Embrace the nourishing power of the formula with Matcha Extract for weightless volume with a citrus scent.
Apply through the lengths and ends of clean, damp hair. Leave for up to 2 minutes. Rinse thoroughly.
Step 1: Cleanse Hair
Wash hair with your favorite shampoo, ensuring it's clean and ready.
Step 2: Apply Conditioner
Emulsify Amplify Foam Conditioner into mid-lengths to ends.
Step 3: Distribute
Gently spread conditioner using fingers or comb.
Step 4: Let It Work
Allow a few minutes for nourishment to penetrate.
Step 5: Rinse Well
Thoroughly rinse with water.
Step 6: Towel Dry
Gently dry hair with a towel.
Step 7: Style to make your heart sing.
Style your revitalized hair as desired.
Clean Formulas
We believe what you leave out is as important as what you put in. Our products are vegan*, registered by the Vegan Society™, as well as free from sulfates**, parabens, mineral oils and silicones. Products with integrity. Pure, natural, simple, pleasant, carefully selected.
* All formulas are vegan, except Gritty Wax Paste and Shaping Cream containing Beeswax & Amplify Mousse containing Chitosan. We aim to be vegan also in these three formulas by the end of 2021. All vegan products are registered by the Vegan Society™.
** sulfate surfactants
It’s what you don’t see that makes the difference. It’s about enhancing the natural beauty that is already there. Effortless in every way, perfectly (im)perfect loose textures.
The mind-set behind the Authentic Beauty Movement is ‘be yourself’. It’s about being real and open. Honesty is attractive. Our individuality and character are what gives us beauty.
Look within to reconnect with yourself. We create an environment – a memento – that blocks out the noise of the busy world around. When you’re present in the now that’s when you rebalance your mind and soul bringing out your inner beauty to truly express yourself.
Green Tea & Lime
An incredible fresh and natural luxury feeling thanks to the sparkling opening of green lime, mandarin and green tea leaves, sweetened by a premium cloud of iris and delicate freesia petal scent warmed up into an unforgettable soft and sensual woody powdery scent.
Aqua (Water, Eau) · Alcohol denat.* · Glycerin · Stearamidopropyl Dimethylamine · Hydroxyethylcellulose · PEG-40 Hydrogenated Castor Oil · Lactic Acid · Oryza Sativa (Rice) Extract · Camellia Sinensis Leaf Extract · Citrus Aurantifolia (Lime) Fruit Extract · Panthenol · Guar Hydroxypropyltrimonium Chloride · Parfum (Fragrance) · Sodium Benzoate · Limonene · Linalool
* Vol.: 12,54 %
Matcha Extract & Caffein form an energizing complex in the formula, helping to boost volume.