Authentic Beauty Concept was inspired by artisans and hairdressers who share the same values. Discover our story! #AuthenticBeautyMovement
PEOPLE
Being authentic means embracing imperfections, says Hester Wernert-Rijn. The dutch hairdresser on how authentic beauty evolved in recent years.
COMMUNITY
In search of authentic hair and beauty looks from all over the world. Find out what makes a woman beautiful in different countries.
