What we leave out is as important as what we put in! Our products are free from silicones, sulfate surfactants, parabens, mineral oil and artificial colorants. Instead we use powerful vegan ingredients, pure and carefully selected.
Today, hair is about effortless style and loose, free flowing textures. To create your perfectly (im)perfect look try our pure styling formulas.
When we decided that we wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation.
Authentic beauty is bigger than hair.
Authentic Beauty Concept is more than products and it goes beyond hair. Inspired by a community who believes in the same values, we wanted to create a holistic experience of authentic beauty.