PRODUCT INFORMATION

What we leave out is as important as what we put in! Our products are free from silicones, sulfate surfactants, parabens, mineral oil and artificial colorants. Instead we use powerful vegan ingredients, pure and carefully selected.

Product Information

PRODUCTS

CRAFTED HAIRCARE

Glow, Amplify, Hydrate or Replenish your hair.

  • GLOW FOR COLOURED HAIR

    Inspiration can come from anywhere. You can thank the local bakery for this one. 

    PRODUCTS 

  • AMPLIFY FOR FINE HAIR

    You don’t have to be British to love tea! We are great lovers of a cuppa when we need a little break during the day. 

    PRODUCTS 

  • HYDRATE FOR DRY HAIR

    Time for more hydration! Hair, like skin, needs continuous moisture. 

    PRODUCTS 

  • REPLENISH FOR DAMAGED HAIR

    Everyone needs a little boost sometimes to get going. A busy lifestyle is shared amongst hairdressers and clients alike 

    PRODUCTS 

  • DISCOVER OUR NEW SCALP RITUAL

    If you want a fresh start for the new year, our new Bare Cleanser is the perfect step. Formulated with Spirulina, this gentle unscented cleanser helps to moisturise stressed hair and sensitive scalps, while protecting its natural barrier. Allergy-friendly and suitable for all hair and scalp types, the caring formula is also ECARF certified (European Centre for Allergy Research Foundation). Supporting your good resolutions and our ongoing belief in making time for mindful self-care, our new Detoxifying Scalp Mud and Balancing Potion work in unison to gently detoxify the hair and unclog the scalp, bringing it back to a balanced state. 

    PRODUCTS 

AUTHENTIC HAIR STYLING

Today, hair is about effortless style and loose, free flowing textures. To create your perfectly (im)perfect look try our pure styling formulas.

EMBRACE STYLING

When we decided that we wanted to create a high-performance styling range, pure as well as effective, the topic of nature meets science immediately took over the conversation.

Embrace Styling

COMMUNITY

BEYOND HAIR

Authentic beauty is bigger than hair.

BEYOND HAIR

Authentic Beauty Concept is more than products and it goes beyond hair. Inspired by a community who believes in the same values, we wanted to create a holistic experience of authentic beauty.

BEYOND HAIR

COMMUNITY

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  • PURE FORMULAS

    All our products are formulated with the purest essence of their key ingredients. Find out how and why they were selected. 

    COMMUNITY 

  • SALON FINDER

    Find the closest Authentic Beauty Concept Salon near you. 

    PRODUCTS 

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