The new path to authentic hair

The new path to authentic hair

#authenticbeautymovement
#mybelief
Believe in authentic hair
 

WE BELIEVE IN AUTHENTIC BEAUTY

It’s our shared belief,
it’s what binds and drives us.
It begins the very moment
you decide to be yourself.

WE BELIEVE

authentic beauty is natural and simple.

It doesn’t need sophisticated

photo filters, it grows with character.

WE BELIEVE
in pure ingredients
from carefully selected origins,
free from silicones,
sulfates and parabens.

WE BELIEVE
in the honest artisan, building
on empathy, experience and skills.

 

Be part of the
authentic beauty
movement
.

 
AUTHENTIC BEAUTY IS NATURAL AND SIMPLE.
PURE FORMULAS

AUTHENTIC BEAUTY IS NATURAL AND SIMPLE.

Our products are free from silicones, sulfate surfactants and parabens, instead utilizing powerful vegan ingredients. Carefully selected and combined, what we leave out is just as important as what we put in.

PURE FORMULAS
BEAUTY HAS NO RULES.
AUTHENTIC HAIR

BEAUTY HAS NO RULES.

Authentic beauty is natural and simple. Gone are the days where hair is forced to follow rigid, old school conventions. The hair of today is about effortless style and loose, free flowing textures.

AUTHENTIC HAIR
YOU CAN'T FAKE CHARACTER.
NO-FILTER ATTITUDE

YOU CAN'T FAKE CHARACTER.

Authentic beauty doesn’t need sophisticated photo filters; it’s what comes naturally that stands out in a crowd. Free from the fake, it’s about real style; perfect in its simplicity.

NO-FILTER ATTITUDE
RECONNECT WITH YOURSELF.
MINDFUL EXPERIENCE

RECONNECT WITH YOURSELF.

Authentic beauty begins the very moment you decide to be yourself. When you´re present in the now that’s when you rebalance your mind and soul. Look within and bring out your inner beauty to truly express.

MINDFUL EXPERIENCE
 
#mybelief

PLEASE MEET...

Leading an authentic lifestyle can be challenging.
So we asked inspirational women, all from diverse backgrounds, how they remain authentic and honest to themselves. These inspirational portraits reveal what authenticity means to each of them personally and how they stay true to their authentic beliefs.

 
ERIKA PALKOVICOVA

Authenticity to me means to be myself all the way, not to pretend to be anybody else. I just act like I feel and just be completely honest.

ERIKA PALKOVICOVA

Model & Yoga Lover

#MYBELIEF
Anabelle Belmondo

The moment that you can be yourself is when you're truly authentic.

Anabelle Belmondo

Model & Actress

#MYBELIEF
Chloe Nguyen

Authenticity to me is being true to yourself of course, being confident in yourself, not worrying about what other people think of you.

Chloe Nguyen

Model & Individualist

#Mybelief
Gabrielle Rul

If you don’t put yourself first, you will never feel confident and I feel if you are confident you look more beautiful.

Gabrielle Rul

Model & Fashion Designer

#Mybelief

FIND OUT MORE IN MARCH '19

#AUTHENTICBEAUTYMOVEMENT
#MYBELIEF